Ever since the massively multiplayer online role-playing game World of Warcraft was released in fall 2004, Electronic Arts has looked on with envy as rival Vivendi has raked in millions. In March, the French media conglomerate's game division--which lost 203 million euros ($241 million) in 2004--reported a whopping 244 million euro ($289.9 million) one-year jump in earnings for the calendar year 2005.